Benjamin Franklin: Post-Master

Distribution is a popular subject not only amidst small publishers of art books and magazines but also within the field of artistic practice. In these times of printing-on-demand it’s no longer the large publishing houses calling the shots - small independents are gaining clout. Thanks to new technology, the potential to produce and to distribute almost anywhere has become a reality. David Reinfurt explains how writer, publisher and Postmaster Benjamin Franklin was 300 years early in understanding the necessity of maintaining control over what is written, how is it printed and to where it is distributed.