Research & Destroy
Graphic Design as Investigation

The role of the designer is in peril. Designers are increasingly threatened with becoming the proletariat of the creative industry, silently carrying out whatever the client dictates. Daniël van der Velden sees only one solution: research and development. The designer must completely throw himself into his own personal, independent production of knowledge. Today, if there is something that needs to be designed, it is the designer himself.